creating a likert scale in adobe illustrator

To put it into context, psychographic data is what Uber looks at when they decide which neighborhoods to expand into, what McDonald’s looks at when deciding which ingredients to use in their menu, and what Amazon looks at to decide which products to stock. These traits range from personality to hobbies to demographics, but they all reflect a strong connection between the people you want to attract and the people you want to support. It can help them identify their ideal supporters, create content that appeals to them, and drive them to participate in the activities of the organization.Īlthough psychographics aren’t as widely understood as other types of marketing and social media, there are a number of common traits that may resonate with your audience. It’s important for non-profits to learn about their individual audience’s psychographic profiles. Psychographics is a term used by the marketing and research industries to refer to the study and use of individual psychological traits to understand and influence how people make decisions. With this information, the non-profit can create better advertising campaigns and target outreach programs that will resonate best with its current audience. Psychographics combines demographics with personality traits in order to come up with a profile of potential donors and supporters. Luckily, there is a way for non-profits to identify these prospects before they become customers.

They don’t always live near the organization, and they might not even know about it. Unfortunately, these prospects can be difficult to find.

They want to find the people who have the most interest in their cause and will be most likely to donate time or money. Non-profits are always looking to attract new donors and supporters. With that out of the way, let’s get into psychographics. In today’s episode, I’ll be talking about psychographics, what it is, and how you can use psychographics to make your fundraising efforts more successful.īefore I get into the podcast, I wanted to let you know that I’m running a free webinar on August 5 at 2pm Eastern called “Optimizing Your Non-Profit & Charity Website For More Impact, Donations, and Traffic”.Īs a bonus, all participants will receive my eBook titled “3 Simple Words to Increase Your Donations by 20%” and one lucky attendee will walk away with $3800 value package!įor details, head over to /webinar and sign up today.

In order to do this, many non-profits have turned to psychographics. And like any business, they need to find ways to raise funds, grow their network of supporters, and stay relevant in the world. Non-profits, charities, foundations, and NGOs are businesses too.

Creating a likert scale in adobe illustrator